I’d like to make you an offer you can’t refuse, I want you to join the MVFIA. Don’t worry, no one’s sleeping with no fishes – MVFIA simply stands for MAN V FAT Intense Accountability. It’s a new, 30 day experiment that is designed to help you achieve your weight loss goals. Don’t worry, it doesn’t involve sending off for expensive equipment or giving yourself aloe vera enemas. It’s actually pretty exciting and is based on actual science. Read on to find out more…

What is MAN V FAT Intense Accountability? Intense Accountability is simply a term that encapsulates one of the most misunderstood keys to weight loss, namely that you have to hold yourself accountable if you are going to achieve your goals. It’s all very well to formulate the best diet or exercise plan ever (“I’m going to give up sugar and unicycle across the county – EVERY DAY!”) but unless you stick to it then it’s just words. In most diet programmes accountability means a once-a-week weigh in. You start to bond with the group who you’re dieting with and that communal sense of mission gives you an added incentive to stick to your plan. Intense Accountability takes that process and cranks it up several notches. Under the MVFIA process, you are accountable:

  1. To a much smaller group
  2. To that group every single day

You see in a larger group that meets weekly it’s possible to keep quiet and slowly go off the boil. You might miss one meeting, or you just fail to hit a target and the impact is lessened. Maybe the group stops interacting with you as much, because they’re focusing on the ones who are still on point. Your energy drops and you gradually stop caring and fall out of step with your goals. This doesn’t just weaken your efforts, it damages the whole group. THIS DOES NOT HAPPEN WITH MVFIA. How does it work?

  • MVFIA groups have just seven people in them
  • Everyone is trying to achieve their own goal
  • Groups post to their own private section of the TALK: forum at least twice a day .
  • Each group is scored based on what percentage of their group they get through the 30 days and what percentage achieve their stated goal.
  • There’s a weekly weigh in.

That’s it. Our hypothesis is that keeping a very visible, daily level of accountability in a small group means that you simply can’t go missing. It’s achieve, or leave.

What do you have to do?

If you join a MVFIA group then you commit to stating a reasonable goal to achieve in the next 30 days. You don’t have to follow any particular diet or exercise plan, you could go paleo, you could do Insanity P90X – it’s your choice, your group might discuss it with you, but you’re the boss of you. Most importantly, you commit to posting two times a day on a private (i.e. only you and the other members of your group will be able to see this) Talk forum thread. One of those posts has to be your daily tracking info – what you ate, what you drank, what exercise you did. The other post can be anything – cheering on your other group members, isolating a challenge you’re facing that day, celebrating a victory, posting some random motivational thing you found that might give others a boost – it’s your call.

I’m in – how do I join the MVFIA?

Simple – head to this thread and join the thousands who have lost on average 8lbs. The only thing you have to lose is fat.