In 2016, we took MAN v FAT into the real world with the launch of MAN v FAT Football – a football league exclusively for overweight men who want to lose weight. Uniquely, players are rewarded not just for winning games but for losing weight too, with your weekly weight loss counting towards your team’s goals.
Since then, we’ve launched over 90 MAN v FAT Football leagues across the UK, with a further set of leagues in Australia, where it’s known as MAN v FAT Soccer.
We became the first weight loss scheme to be officially endorsed by the FA. We’ve also received backing from Sport England, the National Lottery and countless local councils and football clubs. At the time of writing, we’ve helped men lose over 250,000lbs.
We’ve been featured in the media all over the world (literally, hello to our fans in Brazil!). We’ve been on the front cover of the Guardian, and have also taken up space on the One Show’s sofa on more than one occasion.