About MAN v FAT

MAN v FAT was founded by writer, editor and publisher Andrew Shanahan in 2014. Having struggled with his weight for a long time, he joined his local slimming club. But it was aimed squarely at women and he struggled. This made him wonder – how many other men out there were struggling with weight loss?

About MAN v FAT
The first issue of the MAN v FAT digital magazine

We crowdfunded the initial run of the MAN v FAT digital magazine, and to our astonishment, we surpassed our target and received support from Jamie Oliver, the National Obesity Forum, Weight Concern and the British Dietetic Association. It turns out that there were a lot of men who felt the same way.

Along with the magazine, we launched the MAN v FAT website, the MAN v FAT Forum and wrote a book, which was published by Headline in December 2014.

In 2015, we took MAN v FAT into the real world with the launch of MAN v FAT Football – a football league exclusively for overweight men who want to lose weight. Uniquely, players are rewarded not just for winning games but for losing weight too, with your weekly weight loss counting towards your team’s goals.

Since then, we’ve launched over 60 MAN v FAT Football leagues across the UK, with a further 3 in Australia, where it’s known as MAN v FAT Soccer.

We became the first weight loss scheme to be officially endorsed by the FA. We’ve also received backing from Sport England, the National Lottery and countless local councils and football clubs. At the time of writing, we’ve helped men lose over 200,000lbs.

We’ve been featured in the media all over the world (literally, hello to our fans in Brazil!). We’ve been on the front cover of the Guardian, and have also taken up space on the One Show’s sofa on more than one occasion. 

From Andrew working in his shed, we’re now a team of people who are passionate about supporting men. In 2019, we became a part of award-winning healthy lifestyle provider Thrive Tribe’s family of services and we hope to continue to expand, to help as many men as possible win their battle against fat.

Our philosophy

  • Quality, enjoyable advice, information and tools which give you a no-bullshit view on the facts about weight loss.
  • A friendly, welcoming community where you know other men are cheering you on.
  • Weight loss advice and schemes that will fit in with your life. Designed for us – normal(ish) blokes who just want to lose weight. 

If you want to get in touch with us, head to our Contact page for more details.